Home Services Digital Marketing

More Jobs.
Less Stress.

Turn clicks into customers with a system that works as hard as you do.

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Avg Increased Revenue
0 %
Avg Advertising ROI
0 x
Avg Increased Leads
0 %

Web

Custom-built sites that turn visitors into customers (and look good too).

Web Services
  • Responsive & Mobile-First Design
  • Conversion-Focused Copywriting, Design & Build
  • Photo/Video production
  • Fast loading time, Web hosting & SSL security
  • Reviews & Case Studies
  • CRM form Integration
  • Conversion Tracking, Reporting & Optimization

Advertising

Real & qualified leads delivered only to you - that actually convert.

Advertising Services
  • Google PC Ads creative (copy/imagery)
  • Ad Campaign management
  • Keyword research
  • A/B testing
  • Photo/Video 
  • Conversion tracking 
  • Competitor analysis
  • ROAS optimization

SEO

Boost your Local SEO rankings and get found before the other guys.

SEO Services
  • Local SEO / Google Business Profile SEO
  • On-Page SEO
  • Content Production: Copy & Photo/Video
  • Technical SEO
  • Link-building campaigns
  • Competitor SEO analysis
  • SEO Audits
20x ROI (in 30 days)

"New leads are up 340% and the ROI is 20x since I've started working with Tradesman Pro. The work Cody has been able to do in building a website and ads for my painting business has really got the phone ringing - his work is bringing in approximately 80 to 90% of my leads, while asking little to nothing of me as far as my time and energy!"

Silvi Carter

Get a Quote

Contact us below to schedule a brief intro call and get a free quote customized for your business.


FAQ

We have answered some of the most common questions we get about our work below. Contact us for more details.

Can you tell me about the pricing?

Pricing depends on your market, services, and goals. We’ll customize a plan based on your exact business numbers, whether you’re starting out or scaling aggressively. At Tradesman Pro, our pricing is built to give growing home service businesses the best bang for their buck and 10X the ROI (or better!). Our pricing is clear and straightforward — no hidden fees, no surprises. Contact us to get a free quote!

What makes you different from other marketing agencies?

We know home services inside and out. We understand your customers, peak seasons, and the kind of leads you actually want. We’re consistent, transparent, focused, and we actually take work off their plate while staying on top of communication. Our lead system is tailored to your specific business goals and combines the strengths of both paid ads and organic search rankings. Unlike other strategies that might rely solely on one method, we ensure your brand is visible across multiple channels, making it easier for potential customers to find and trust you. Plus, we provide ongoing optimization, so your system keeps evolving to meet your lead targets.

What types of service businesses do you work with?

We specialize in digital marketing for many types of residential & commercial service businesses. Whether you’re a solo operator or a multi-location company, we tailor our strategy to your industry and local market. Some include:

  • HVAC
  • Roofers
  • Appliance repair services
  • Painting Services
  • Flooring services
  • Pest control services
  • Carpet cleaning services
  • Movers
  • Foundations services
  • Plumbers
  • Carpenters
  • Garage door services
  • Real estate services
  • Cleaning services
  • Countertop services
  • Siding services
  • Electricians
  • Junk removal services
  • Tree services
  • Landscaping services
  • Water damage services
  • Fencing services
  • Lawn care services
  • Window cleaning services
  • Window repair services
  • and more…
How does the process work?

The first step is understanding your current numbers and future goals so we know how to get the best ROI for your marketing spend. We can set up or optimize a website, set up ads in the short term, as well as work on SEO & produce content for the longer term. We’ll continue to optimize this throughout our partnership together to get the best return for your business with full transparency along the way. 

How many leads can I realistically expect from your services?

The exact number of leads depends on your location and type of service, but most of our clients start seeing a solid boost in quality leads by month 2 or 3, but leads can start flowing in less than 30 days. We can chat more about what to expect based on your ad budget. Our strategies are tried and tested, and everything we do is backed by data to help you get more leads and turn them into customers. We’ll work with you to set clear, realistic goals so we’re always on the same page and focused on growing your business. Contact us for a free quote and more details!

How do you make sure that the leads generated are high quality?

We use a combination of targeted advertising and search engine optimization to attract potential customers who are actively searching for services like yours. Our carefully crafted user journey builds trust and encourages genuine interest, resulting in leads that are more likely to convert into loyal customers. Plus, we continuously refine our strategies to maintain and improve lead quality over time.

How long will it take to see results?

Paid ads (PPC, LSA, Meta Ads) can produce leads within days or weeks (see review here >) while SEO and content strategies often take 3–6 months to show traction. As we continue to optimize your campaign, the volume and quality of these leads will increase – we build both short and long-term strategies to drive consistent growth and help reduce marketing investments over time.

Do you build websites, or work with our existing one?

We do both. If your site isn’t built to convert visitors into leads, we recommend a rebuild. Our websites are fast, mobile-optimized, and conversion-focused, often including tracking and custom forms.

Will I have a dedicated account manager?

Depending on the services, you’ll work with a dedicated account manager who understands your business and is your main point of contact. 

We’ve worked with agencies before and didn’t see results.

We hear that a lot. Many generalist agencies don’t understand the home service industry. We focus exclusively on contractors and trades, which gives us insight into what works—and what doesn’t.

Who owns & operates Tradesman Pro?

I started Tradesman Pro to combine my respect for the trades, hands-on home ownership experience, and 15 years in marketing. Years ago, I ran a landscaping business in the Twin Cities and saw how hard it was to get steady, high-quality customers without wasting money on bad marketing. Since then, I’ve worked with $100M+ brands, remodeled our own home and landscape in NW Wisconsin, and learned what really drives business growth. Now I help home service pros grow with simple, effective strategies across branding, web, SEO, ads, photo/video, and more. Let’s connect and see if I can help your business grow.

Cody Mastel

Cody Mastel

"I started Tradesman Pro to combine my respect for the trades, hands-on home ownership experience, and 15 years in marketing. I want to help home service pros like you grow your business with simple, effective & profitable marketing systems. Let’s connect and see if I can lend a hand."

GET MORE JOBS NOW.

Ready to take control of your leads and see real growth?

Transform your business with a system that works as hard as you do.

Home Services Digital Marketing

Family Owned + Wisconsin Grown + NATIONWIDE SERVICE

© 2025 TRADESMAN PRO | Clear Lake, Wisconsin

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